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SPECIMEN BOOK 
OF TYPE FACES IJ 

•• 

. •• . ... • 

••••• ••••• 









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SPECIMEN BOOK 
OF TYPE FACES 

and Decorative Material 



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David Gildea & Co. Inc 

FURNISHING A SPECIALIZED 
TYPOGRAPHIC & LAYOUT SERVICE 
11 THAMES STREET • NEW YORK 
Two blocks from Broadway and Wall Street 

















'LZ'SO 


COPYRIGHT 1913 

DAVID GILDEA & COMPANY, INC. 
NEW YORK 



JUL ”9 ’23 

©Cl A755435 

< i 


i> * 


«•••• 


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• « 


.♦ . . 


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Tele-phones 

Rector 6676-6677 - 366 t 

. ! _ • 


• • 


• • 

.»• V 


DIRECT WIRES 
. \ ... / 


• • 

, . \ 


T hree direct wires, no switchboard or oper¬ 
ator. The telephones are in the center of the 
work room. You talk direct to someone in au¬ 
thority who knows about your job. Your ques¬ 
tions are answered and your instructions taken 
promptly, with the least bother to you. 


Office and Shop Hours 

B oth are the same, night and day. Continu¬ 
ous service, from 8130 Monday morning until 
ii o’clock noon Saturday. A responsible man is 
always in charge, a telephone call any time will 
receive an intelligent answer. There are no over¬ 
time charges, the rate is the same day or night— 
except Saturday afternoon which is overtime. 

Call Rector 6676 at any time and one of our 
messengers will be sent to your desk promptly. 

Whenever your copy is ready late in the day, 
send it that night and you will get proofs the 
following day. 


#< 


Where Is 
xx Thames Street? 


. \ . . . 

*.• 




T hames street begins at Broadway just North 
of Trinity Church and runs West across Trin¬ 
ity Place. Thames Street is only two blocks long 
and number tl is in the second block between 
Trinity Place and Greenwich Street. 

Our shop is located but two blocks West of 
Broadway and Wall Street—the heart of the 
financial district. We are directly back of Trin¬ 
ity Church and right next to the Curb Market. 
The Equitable Building at no Broadway faces 
Thames Street. 

You can reach here in several ways as we are 
not more than two blocks from the following 
stations: 

East Side Subway—Wall Street Station 
West Side Subway—Cortlandt Street Station 
B. R. T. Subway—Rector Street Station 
Sixth Ave. Elevated—Rector Street Station 
Ninth Ave. Elevated—Cortlandt Street Station 
Hudson Tubes—Hudson Terminal 



FOREWORD 

AVING painstakingly selected 
our men, we believe we have 
one of the best organizations of 
compositors in New York. They 
know typesetting as a trade. 
They have a fine appreciation 
of the meaning of the word typography, the art 
of typesetting. And they take real interest in 
their work. 

The maintaining of an organization with 
genuine talent for fine typography is efficiency 
in operating costs and service. The man who 
understands the principles of his art saves time 
and money because his work requires a minimum 
amount of revision and supervision. 

Our work has been our only advertising and 
our customers our only salesmen. Their enthu¬ 
siastic words of praise for the high quality of 
our work and prompt execution have won us a 








clientele which looks like a selected list of New 
York’s most prominent advertisers. 

We are very grateful indeed for the commen¬ 
dation given so freely and unselfishly. We will 
strive always to maintain and improve the ser¬ 
vice that prompted it. 

Equipment 

This little book is in response to many re¬ 
quests for a specimen book showing in compact 
form the type faces and decorative material from 
which we produce our great variety of work. 

It is also our small effort in bringing about 
a more general use of standard type faces. 

Our library of type faces contains practically 
all of the best faces. We believe we have type 
faces for every possible requirement. They have 
been chosen one by one with careful considera¬ 
tion both for beauty of design and the needs of 
our customers. 

We are showing in this book 46 different de¬ 
signs of type faces—enough variety to set an 
unlimited number of advertisements. Among 
them are faces which have lived long enough to 
have proven their worth and beauty of design. 
We have a few faces while not good from a 
standpoint of design, meet a popular demand. 

When the selection of type is left entirely to 


us we give you what we believe to be the finest 
and best, taking into consideration the purpose 
and subject matter of the advertisement. How¬ 
ever, personal taste is always a factor and this 
book in your hands enables you to specify more 
exactly what you want and gives us the oppor¬ 
tunity to more surely please you. 

Our business depends on pleasing you in the 
first proof. It means increased good will for us 
and economy for you. 

Pleasing the eye—readability—is the funda¬ 
mental law underlying good design in type faces 
as well as layout and decoration. There are fash¬ 
ions in printing as in clothing and architecture 
but often fashions get a long way from beauty. 
A style that is in vogue isn’t necessarily in har¬ 
mony with beauty and is often ugly. 

The principles of beauty never change, they 
are eternal. Simplicity is always an outstanding 
characteristic of beauty and this applies to the 
design of type faces and layout as well as to 
clothing and architecture. However, merely 
simple things are not always pleasing to the eye; 
a straight line is simple but nobody would think 
of it as beautiful. 

The final test of fine typography is its read¬ 
ability. Is its general arrangement pleasing? Is 
it easy to read? Does it invite you to read it? 


Many details go to make up a fine piece of ty¬ 
pography—arrangement and shape of masses of 
type, weight and size of letters in comparison 
with the length of the line, margins and spacing 
between the lines, initials, indentations, and so 
on. Bungling just one detail may mar the whole 
picture. 

Getting itself read is the reason for the exist¬ 
ence of copy. The selling story is the vital thing. 
Type, layout, decoration, illustration, color— 
all must be subordinated to, and be made to 
contribute to, just one purpose, getting the 
sales message read. 

Layout Service 

Having the proper equipment to work with 
is important but knowing how to use type and 
decoration is more important. As a matter of 
absolute fact there is enough variety in type 
faces like Caslon Old Style or Kennerley to ex¬ 
press anything that is ever desired in advertising 
—dignity, strength, stability or delicacy, re¬ 
finement, daintiness. The secret lies in knowing 
how to design, how to handle type. 

Most of our work comes to us with just a 
rough layout, a rough indication of the general 
way in which the customer wants the copy 
arranged. The details are left to us to solve in the 


best way possible. Often we get copy with only 
the amount of space to be used indicated. No 
single factor has contributed more to our success 
than our specialized layout service. 

Electrotypes and Mats 

We specialize entirely in setting type, from 
which electrotypes are made and as many mats 
as you want. There are several electrotype plants 
within a radius of a few blocks of our shop with 
wagon service every hour. 

Owing to the large amount of electrotypes we 
buy, we are in a position to get electrotypes for 
you quicker than you could if you placed the 
electrotyping yourself. Of course if you want 
the forms sent to some particular electro typer, 
we will cooperate in every way and have the 
form ready when he calls. 

Allow about eight hours for the making of an 
electrotype. As often as possible give the elec¬ 
trotyper more time than that and you will get 
better plates. This process can not be hurried by 
human hands and the shorter the time the thinner 
the shell. Electrotype plants do not work at night. 

The making of mats requires from one to two 
hours after the electrotype is finished. 

Mats may be made direct from the type form 
and delivered within an hour or two, but this 


process spoils the type for future use. If you will 
let us know when we start the work that you 
wish to mat direct from the type form, we will 
arrange to set it in special type from which mats 
may be made without extra charge for the 
spoilage of type. 

Copy and Engravings 

As far as possible we try to “stick to our 
knitting.” Our job is giving our very best to 
typography and layout. And so we prefer to be 
supplied with all copy and engravings. How¬ 
ever, we are always ready to perform any service 
that is desired by a customer, so call on us if you 
need additional service. What we can’t deliver 
ourselves, we will secure for you. 

Printing 

A large part of our work is newspaper and 
magazine advertisements but we also design a 
great many booklets and catalogs. We have no 
regular printing presses, although we have the 
best proof presses made. These presses make 
fine, clean proofs from type that is always new 
and uniform—proofs that are fine enough to 
show anybody. 

If you wish us to place printing orders after 
the composition is complete, we will be glad to 


do so. Through our trade connections we are 
able to secure trade prices and the cost to you 
is as low as dealing with the printer direct. 

We do not particularly seek printing but if it 
is any service to you we will be pleased to take 
the bother off your shoulders. 

In Conclusion 

This little book is issued in the interests of 
our customers, to make ordering composition 
more convenient and more satisfactory. 

We urge again the use of the well-known 
faces which have the approval of time and ex¬ 
tensive use. If we can help in any way in your 
selection of type or in your problems of layout, 
call Rector 6676. 

This business has been built on the -policy of 
doing one thing well and we have proven that we 
are meeting a real need. Our rates are moderate, 
we charge the regular hourly rate for composi¬ 
tion and we believe that we give the measure 
overflowing in really fine typography and 
prompt execution. 

We strive from day to day and week to week 
to improve and perfect our equipment and to 
develop our own ability. Times change, life goes 
on but we shall endeavor to always be alert and 
go and grow along with the changing. 


INDEX TO TYPEFACES 




Name 

Style 

Page No. 

Antique 

Style of Type in 12 poin 

75 

Binney 

Style of Type in 12 poi 

76 

Binney 

Italic 

Style of Type in 12 poi 

77 

Bodoni 

Style of Type in 12 point 

45-49 

Bodoni 

Italic 

Style of Type in 12 poin 

49-52 

Bodoni Bold 

Style of Type in 12 poi 

52-54 

Bodoni Bold 
Italic 

Style of Type in 12 poi 

54-56 

Bookman 

Style of Type in 12 poin 

19-21 

Bookman 

Italic 

Style of Type in 12 p 

21-22 

Caslon 471 

Style of Type in 12 point 

1-5 

Caslon 471 
Italic 

Style of Type in 1 2 point. S 

6-9 

Caslon 337 

Style of Type in 12 poi 

13-14 

Caslon 337 
Italic 

Style of Type in 12 poin 

11-12 

Caslon Bold 

Style of Type in 12 po 

15-17 

Caslon Bold 
Italic 

Style of Type in 12 p 

17-18 

Caslon Title 

STYLE OF TYP 

10-11 

Cheltenham 

Bold 

Style of Type in 12 po 

57-59 























































INDEX TO TYPEFACES 




Name 

Style 

Page No 

Cheltenham 
Bold Italic 

Style of Type in 12 p 

59-60 

Cheltenham 
Bold Cond. 

Style of Type in 12 point.S 

61-62 

Cloister Bold 
Italic 

Style of Type in 12 point. S 

43-44 

Cochin 

Style of Type in 12 poi 

83-85 

Cochin Italic 

Style of Type in 12 poin 

85-86 

Cooper 

Style of Type in 12 point. 

87-89 

Cooper 

Black 

Style of Type in 12 

89-91 

Copperplate 

Gothic 

STYLE OF TYPE 

71-72 

Forum 

STYLE OF TYPE I 

29-30 

Franklin 

Gothic 

Style of Type in 12 

69-71 

Franklin 
Gothic Con 

Style of Type in 12 points 

72-74 

Garamont 

Style of Type in 12. poin 

96-98 

Garamont 

Italic 

Style of Type in 12 point. 

98-100 

Garamond 

Bold 

Style of Type in 12 poin 

92-95 

Goudy Bold 

Style of Type in 12 poi 

32-35 

Goudy Bold 
Italic 

Style of Type in 12 poi 

36-38 

Goudy 

Handtooled 

Style of Type in 12 poi 

39-41 



























































INDEX TO TYPEFACES 




Name 

Style 

Page No 

Goudy hand- 
tooled Italic 

Style of Type in 14 

41-42 

Goudy 

Modern 

Style of Type in 12 point. 

31 

Goudy Mono 

Style of Type in 12 poin 

63-64 

Goudy Mono 
Italic 

Style of Type in 12 poi 

65-66 

Goudy Mono 
Bold 

Style of Type in 12 p 

67-68 

Goudy Open 

Style of Type in 

30 

Kennerley 

Style of Type in 12 point 

23-26 

Kennerley 

Italic 

Style of Type in 12 point 

27-28 

Modern 

Style of Type in 12 poi 

78-79 

Modern 

Italic 

Style of Type in 12 poin 

79-80 

Scotch 

Roman 

Style of Type in 12 poi 

80-81 

Scotch 
Roman Ital 

Style of Type in 12 poin 

82 

Various kinds of decorative material, 
including — ornamental borders, rule 
borders, rule combinations, ornaments, 
etc., will be found on pages 101 to 127. 














































CASLON NO. 471 





72 pt. Caslon No. 471 


ABCJ 

abcde! 


60 pt. Caslon No. 471 

ABDW 

abcdefs 


CO 




>->W CAS LON NO. 471 Wtt 

48 pt. Caslon No. 471 

ABCDEH 

abcdefghiv 

42 pt. Caslon No. 471 

ABCDEFG 

abcdefghijkl 

36 pt. Caslon No. 471 

ABCDEFGHK 

abcdefghijklmr 




CASLON NO. 471 




30 pt. Caslon No. 471 

ABCDEFGHIJKL 


ABCDEFGHIJKLMNOP 

abcdefghijklmnopq 


24 pt. Caslon No. 471 

ABCDEFGHIJKLP 

ABCDEFGHIJKLMNOPSI 

abcdefghijklmnopqrstx 


22 pt. Caslon No. 471 

ABCDEFGHIJKLMNI 

ABCDEFGHIJKLMNOPgRSTJ 

abcdefghijklmnopqrstuvw 

[3] 




CASLON NO. 47I 




18 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQS 

ABCDEFGHIJKLMNOPQRSTUVWXYZSI 

abcdefghijklmnopqrstuvwxyz& 
It is not so much the type face a 


14 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTW 

ABCDEFGHIJKLMNOPQRSTUVWXYZABW 

abcdefghij klmnopqrstuvwxyz 123456! 
It is not so much the type face as the 
way the type is handled that goes to make 


12 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTUVJ 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGU 

abcdefghijklmnopqrstuvwxyz 1234567890 ! 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

[4] 




CASLON NO. 471 




11 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKM 

abcdefghijklmnopqrstuvwxyz 12345 67 890abcdef 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re- 


10 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTUVWXYZABEFP 

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSW 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwy 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 


8 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$&ABCDEFGHIL 

ABCDEFGHIJKLMNOPQRSTUVWXYZ A BCD EFGHIJKLMOPQRSTUVWXYZ ABCS 

abcdefghijklmnopqrstuvwxyz 1234567 8 90abcdefghijklmnopqrstuvws 
It is not so much the type face as the way the type is handled that goes 
to make a pleasing page. Remember that spacing is the greatest factor 
in the final result. Most any type face will look better with a two-point 


6 pt. Caslon No. 471 

ABCDEFGHIJKLMNOPQRSTUV WXYZABCDEFGHIJKLMNOPQI 
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZAB 
abcdefghijlclmnopqrstuvwxyzi23456890$&abcdefghijklmnopqrstuvwxyzab 
It is not so much the type face as the way the type is handled that goes to 
make a pleasingpage. Rememberthat spacing is the greatest factorin thefina 
result. Most any type face will look better with a two-point lead between 


[ 5 ] 




CASLON ITALIC NO. 471 




48 pt. Caslon Italic No. 471 

ABCDFM 



wuv 


42 pt. Caslon Italic No. 471 

ABCDEFG 



36 pt. Caslon Italic No. 471 

ABCDEFM 

abcdefghijklmno 


[ 6 ] 




CASLON ITALIC NO. 47 1 




30 pt. Caslon Italic No. 471 

ABCDEFGHIJK 

abcdefghijklmnopqrst 


24 pt. Caslon Italic No. 471 

AB CDEFGHIJKLM 

abcdefghijklmnopqrstwvw 

22 pt. Caslon Italic No. 471 

ABCDEFGHIJKLM ^ 

abcdefghijklmnopqrstuvwxy 


18 pt. Caslon Italic No. 471 

ABCDEFGHIJKL MNOP^ 

abcdefghijklmnopqrstuvwxyzabn 
It is not so much the type face as 




CASLON ITALIC NO. 471 




14 pt. Caslon Italic No. 471 

ABCDEFGHIJKLMNOPQRSTU 

abcdefghijklmnopqrstuvwxyzabcdefghijk 
It is not so much the type face as the way 
the type is handled that goes to make a pleas¬ 
ing page . Remember that spacing is the 


12 pt. Caslon Italic No. 471 

ABCDEFGHIJKLMNOPQRSTUVJVI 
abcdefghijklmnopqrstuv wxyza bcdefghijklmno 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page . Remember that spacing is the greatest 
factor in the final result . Most any type face 


11 pt. Caslon Italic No. 471 

AB CDEFGHIJKLMNOPgR S TUVtVXTZI 
abcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstur 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result . 
Most any type face will look better with a two-point 

[ 8 ] 






CASLON ITALIC NO. 471 




10 pt. Caslon Italic No. 471 

AB CDEFGH1JKL MNOPQR S T UVWX YZ AB Cl 
abcdefghijklmnopqrstuvwxyz abcdefghijklnnopqrstuvwx 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing 
is the greatest factor in the final re suit. Most any typeface 

8 pt. Caslon Italic No. 471 

AB CDEFGHIJKLMNOP QRSTUVWXTZAB CDEFGHIJT 

abcdefghijklmnopqrstu r vwxy%abcdefghijklmnopqrseu'V’wxyzabcdefghij 
It is not so much the type face as theway the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in 
thefinal result. Most any type face ’will look better ’with a two-point lead 


6 pt. Caslon Italic No. 471 

JBCDEFGHIJKLMNOPQRSlUVIVXrZABCDEFGHIJKLMNOPJ 
abcdefghijklmnopqrstuvwxyxabcdefghijklmnopqrstuvwxyxabcdefghijklmnop! 
It is not so much the type fate as the way the type is handled that goes to make a 
pleasing page. Remember that spacing is the greatest factor in the final result. 
Most any type face will look better with a two-point lead between the lines and a 


C^ASfi,Odf_ S WMSH JfETTERJ 

mb g c® f g rg fr 




»H CAS LON TITLE 


42 pt. Caslon Title 

ABCDFI 

36 pt. Caslon Title 

ABCDEO 

30 pt. Caslon Title 

ABCDEFGJ 

24 pt. Caslon Title 

ABCDEFGLR 

22 pt. Caslon Title 

ABCDEFGHIJI 

20 pt. Caslon Title 

ABCDEFGHIJKI 




CASLON TITLE 




16 pt. Casio n Title 

ABCDEFGHIJKLT 


12 pt. Caslon Title 

ABCDEFGHIJKLMNOJRP 

(TW^) 


&l CASLON ITALIC NO. 337 


12 Caslon Italic No. 337 

ABCDEFGHIJKLMNOPQRS T U VW 
abcdefghijklmnopqrstuvwxyzabcdefghijku 
It is not so much the typeface as the way 
the type is handled that goes to make a 
pleasing page . Remember that spacing is 


11 on 12 Caslon Italic No. 337 

ABCDEFGHIJKLMNOPgjRSTU VWXY 

abcdefghijklmnopqrstuvwxyz$i2jpy6y8goabc 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page . Remember that spacing is the greatest 




CASLON ITALIC NO. 337 




10 on 12 Caslon Italic No. 337 

AB CDEFGHIJ KLMNOPQR STU VWXYZ$ B 
abcdejghijklm n opqrstu vwxyzabcdefgh ijklmnopqrff 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor in 


9 on 10 Caslon Italic No. 337 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEF$ 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzfl 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing Dage. Remember that 
spacing is the greatest factor in the final result. Most any 


8 on 10 Caslon Italic No. 337 

A B CDEFGHIJKLMNOPQR STU VIVXYZ &$1234568 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzfi 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 
spacing is the greatest factor in the final result. Most any 


7 on 8 Caslon Italic No. 337 

AB CDEFGHIJ KLMNOPQRS TUVWXYZZ 3 $ABCDEFGHI 
abcdefghijklmnopqrstuvwxyzj2j^y6y8goabcdefghijklmnopqrstuvw 
It is not so much the typeface as the way the type is handled that goes 
to make a pleasing page. Remember that spacing is the greatest 
factor in the final result. Most any type face will look better with 


C12] 




CASLON NO. 337 




12 pt. Caslon No. 337 

ABCDEFGHIJKLMNOPQRSTUVW 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCD 

abcdefghijklmnopqrstuvwxyzabcdefghr 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 


11 on 12 Caslon No. 337 

ABCDEFGHIJKLMNOPQRSTUVWXN 

ABCDEFGHIJ KLMNOPQRSTUVWXYZABCDEFGH 

abcdefghij klmnopqrstuvwxyzi $ 1234567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the great- 


10 on 12 Caslon No. 337 

ABCDEFGHIJ KLMNOPQRSTUV WXYZ&F 

ABCDEFGHIJ KLMNOPQRSTUVWXYZ&ABCDEFGHIJ K 

abcdefghij klmnopqrst u vwxyz 123 45 67890a bcde 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is 'the greatest 




CASLON NO. 337 




9 on 10 Caslon No. 337 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDE 
a bcdefghi j klmnopq rs t u vw x yza bcdefghij klm n q ors t u v 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKLMNOPQ. 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


8 on 10 Caslon No. 337 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFG 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 

ABCDEFGHIJKLMNOPQ.RSTUVWXYZABCDEFGHIJKLMNOPQ.RS 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

7 on 8 Caslon No. 337 

abcdefghijklmnopqrstuvwxyz&*abcdefghij 

abcdefghijklmnopqrstuvwxyz i 234567 890abcdefghijklmnopqrs 

A BCDEFGHIJ KLMNOPQ.RSTUVWXYZ&A BCDEFGHIJKLMNOPQRSTUVW 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing is 
the greatest factor in the final result. Most any type face will 


[14} 




CASLON BOLD 




36 pt. Caslon Bold 

ABCDEFG 

abcdefghijk 


30 pt. Caslon Bold 

ABCDEFGHS 

abcdefghijklm 


24 pt. Caslon Bold 

ABCDEFGHIJLS 

abed ef ghij klmnor 


18 pt. Caslon Bold 

ABCDEFGHIJKLMN 


abcdefghijkh 


II 


nopqrsu 





CASLON BOLD 




14 pt. Caslon Bold 

ABCDEFGHIJKLMNOPQR 
abcdefghijklmnopqrstuvwxi 
It is not so much the type face 
as the way the type is handled 


12 pt. Caslon Bold 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzabcde 
It is not so much the type face as 
the way the type is handled that goes 


10 pt. Caslon Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZS 
abcdefghijklmnopqrstuvwxyzabcdefghijg 
It is not so much the type face as the way 
the type is handled that goes to make a 


8 pt. Caslon Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZI12345678 
abed ef gh i j klmnopqrs tu vwxyzabcdef ghi j klmnopq 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor in 


[16] 




CASLON BOLD 




6 pt. Caslon Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLM 
abcdef ghi jklmnopqrstuv wxy zl234567890a bcdef g hi jkmnopqr 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing 
is the greatest factor in the final result. Most any type face 


(TW^) 

}>£>[ CASLON BOLD ITALIC 


30 pt. Caslon Bold Italic 

ABCDEFGO 

abcdefghijklm 

24 pt. Caslon Bold Italic 

ABCDEFGHIJ! 

abcdefghijklmno 


18 pt. Caslon Bold Italic 

ABCDEFGHIJKLM 


abcdefghijklmnopqrt! 




CASLON BOLD ITALIC 




14 pt. Caslon Bold Italic 

AB CDEFGHIJKLMNOPS 
abcdefghijklmnopqrstuvwxz 
It is not so much the type face 
as theway the type is handled 


12 pt. Caslon Bold Italic 

ABCDEFGHIJKLMNOP QRSTUVW 
abcdefghijklmnopqrstuvwxyzabcde 
It is not so much the typeface as the 
way the type is handled that goes to 


10 pt. Caslon Bold Italic 

ABCDEFGHIJKLMNOP QRSTUVWXYZI 
abcdefghijklmnopqrstuvwxyza!234567890 
It is not so much the typeface as the way 
the type is handled that goes to make a 


8 pt. Caslon Bold Italic 

ABCDEFGHIJKLMNOP QRSTUVWX YZ&ABCDE 
abcdefg h ij klmnopqrs tuvwxyza bcdefghijklm nopq 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 





BOOKMAN 




30 pt. Bookman 

ABCDEFGHL 


abcdefghij klmn 


24 pt. Bookman 

ABCDEFGHIO 

abcdefghijklmny 


20 pt. Bookman 

ABCDEFGHIJKLN 
abcdefghij klmnopqrst 


18 pt. Bookman 

ABCDEFGHIJKLMNO 
abcdefghijklmnopqrstuw 
It is not so much the type 




BOOKMAN 




14 pt. Bookman 

ABCDEFGHIJKLM NOPQRU 
abcdefghijklmno pqrstuvwxyzab 
It is not so much the type face as 
the way the type is handled that 
goes to make a pleasing page. 


12 pt. Bookman 

ABCDE FGHIJKL MNOPQ RSTUV W 
abcdefghijklmnopqrstuvwxyzabcdefghr 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 
spacing is the greatest factor in the final 


10 pt. Bookman 

ABCDEFGHIJKLMNOPQRSTUVWXYZA 
abcdefghijklmnopqrstuvwxyz$l 234567890 abc 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 
factor in the final result. Most any type face 




BOOKMAN 




8 pt. Bookman 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$123456789 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Bookman 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$ABCDEFGHIJ 
abcdefghijklmnopqrstuvwxyzl 234567890 abcdefghijklmnopqrst 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing is 
the greatest factor in the final result. Most any type face will 

>VL BOOKMAN ITALIC ]<K 

18 pt. Bookman Italic 

ABCDEFGHIJKLMSI 
abode fghijklmn op qrs tu 

14 pt. Bookman Italic 

AB CDEFGHIJKLMNOPQJ 
abode fghijklmn op qrs tu vwxy 
It is not so much the type face 
as the way the type is handled 




BOOKMAN ITALIC 




12 pt. Bookman Italic 

ABCDEFGHIJKLMNOP QRSTUVX 

abcdefghijklmnopqrstuvwxyz abode 
It is not so much the type face as 
the way the type is handled that 
goes to make a pleasing page . Re- 

10 pt. Bookman Italic 

ABCDEFGHIJKLMNOP QRST UVWX YZA 
abcdefghijklmnopqrstuvwxyz&’abcdefghi 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is 


8 pt. Bookman Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ& J $l234560 
abode fghijklmnopqrstuvwxyzabcdefghijklmnopf$ 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 

6 pt. Bookman Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$ACBDEFGHK 
abcdefghijklmnopqrstuvwxyzl 234567890abcdef ghij kl mni 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 





KENNERLEY 




72 pt. Kennerley 




60 pt. Kennerley 




[ 23 ] 











KENNERLEY 


W 


48 pt. Kennerley 

ABCDEZ 



36 pt. Kennerley 

ABCDEFGZ 

abcdefghij kno 


30 pt. Kennerley 

ABCDEFGHIN 


abcdefghij klmnos 

[I.] 




KENNERLEY 




24 pt. Kennerley 

ABCDEFGHIJKLM 

abcdefghijklmnopqusi 


18 pt. Kennerley No. 2 

ABCDEFGHIKLMNOPS 

abcdefghijklmnopqrstuvwx 

18 pt. Kennerley No. 1 

ABCDEFGHIJKLMNOPQRST 

abcdefghijklmnopqrstuvwxyzab 

abcdefghijklmnopqrstuvwxyzabce 


14 pt. Kennerley 

ABCDEFGHIJKLMNOPQRSTVI 

abcdefghijklmnopqrstuvwxyzabcdefs 
ABCDEFGHIJKLMNOPQRSTUVWX YZABCDE 

It is not so much the type face as the 
way the type is handled that goes to 

[25 3 




KENNERLEY 




12 pt. Kennerley 

ABCDEFGHIJKLMNOPQRSTUVWY 

abcdefghijklmnopqrstuvwxysabcdefghijkl 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIK 

It is not so much the type face as the way 
the type is handled that goes to make a 


10 pt. Kennerley 

ABCDEFGHIJ KLMNOPQRSTU VWXYZ ABC 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrsti 
ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQ. 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re' 
member that spacing is the greatest factor in the final 


8 pt. Goudy 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGH 
abcdefghijklmnopqrstuvwxyzabcdefghjklmnopqrstuvwx 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 

6 pt. Goudy 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPR 
abcdefghijklmnopqrstuvvvxyzabcdefghijklmnopqrstuvwxyzabcdefghik 
It is net so much the type face as the way the type is handled that goes 
to make a pleasing page. Remember that spacing is the greatest factor 
in the final result. Most any type face will look better with a two-point 


[26] 




KENNERLEY ITALIC ¥>« 

24 pt. Kennerley Italic 

ABCDEFGHIJKLM 

abcdefghij\lmnopqrstw 

18 pt. Kennerley Italic No. 2 

ABCDEFGHIJKLMMOS 

abcdefghij\lmnopqrstuvwxyi 

18 pt. Kennerley Italic No. 1 

ABCDEFGHIJ KLMJiOPQRSI 

abcdefghij\lmnopqrstuvwxyz 12345 
It is not so much the type face as 


14 pt. Kennerley Italic 

ABCDEFGHIJKLMiqOPQRSTUI 

abcdefghij\lmnopqrstuvwxyzabcdefghi 
It is not so much the type face as the 
way the type is handled that goes to 


C27] 




KENNERLEY ITALIC 




12 pt. Kennerley Italic 

ABCDEFGHIJKLMHOPQRSTUVWI 
abcdefghij\lmnopqrstuvwxyzabcdefghij1(lm 
It is not so much the typeface as the way the 
type is handled that goes to ma\e a pleasing 
page. Remember that spacing is the greatest 


10 pt. Kennerley Italic 

ABCDEFGHIJKLMMOPSRSTUVWXYZAB 
abcdefghij\lmnopqrstuvwxyzabcdefghij\lmnopqrstuw 
It is not so much the type face as the way the type is 
handled that goes to ma\e a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


8 pt. Goudy Italic 

ABCDEFQHIJKLMNOPQRSTUVWXYZABCDEFQHR 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the 
greatest factor in the final result. Most any type face will look 

6 pt. Goudy Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFQHIJKLMNOPQ 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopu 
It is not so much the type face as the way the type is handled that goes to make 
a pleasing page. Remember that spacing is the greatest factor in the final 
result. Most any type face will look better with a two-point lead between the 


[28} 




FORUM 






42 pt. Forum 

ABCDE 


36 pt. Forum 

ABCDEFG 


30 pt. Forum 

ABCDEFGH 


24 pt. Forum 

ABCDEFGHITKI 


18 pt. Forum 

ABCDEFGHIJKLMN 

14 pt. Forum 

ABCDEFGHIJKLMN OPQR 




FORUM 




12 pt. Forum 

ABCDEFGHIJKLMN OPQRSTZS 


10 pt. Forum 

ABCDEFGHIIKLMNOPQRSTUVWXS 


(TW^) 
GOUDY OPEN 


36 pt. Goudy Open 

ABCBEFGIHI 


30 pt. Goudy Open 


ABCDEFGHI JKI 


24 pt. Goudy Open 


ABCDEFGHI JKLMT 

abcdefghij klmnopqrsi 


18 pt. Goudy Open 


ABCDEFGHI JKLMNOPQR 

abcdefghij klmnop qrs tuvwxs 

C30} 



















GOUDY MODERN 




18 pt. Goudy Modern 

ABCDEFGHIJKLMN O P QR 

abcdefghij klmnopq rstu vwxl 
It is not so muck tlie type face 


14 pt. Goudy Modern 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzlabcdef 
It is not so muck the type face as the 
way the type is handled that goes to 


12 pt. Goudy Modern 

ABCDEFGHI JKLMNOPQRSTUVWXYZS 
abcdefghijklmnopqrstuvwxyzabcdefghijklm 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is the 




GOUDY BOLD 






72 pt. Goudy Bold 

cs 



60 pt. Goudy Bold 



abcdefg 

[32} 





y, 


GOUDY BOLD 




48 pt. Goudy Bold 


ABCDEF 

abcdefghr 


42 pt. Goudy Bold 


ABCDEFL 

abcdefghijv 


36 pt. Goudy Bold 

ABCDEFGR 

abcdefghijklo 




GOUDY BOLD 




30 pt. Goudy Bold 

ABCDEFGHIK 

abcdefghijklmnr 


24 pt. Goudy Bold 

AB CDEF GHIJKLI 

abcdefghijklmnopst 


18 pt. Goudy Bold 

ABCDEFGHIJKLMNO 

abcdefghijklmnopqr stu v 


14 pt. Goudy Bold 

ABCDEFGHIJKLMNOPQRT 
abcdefghijklmnopqrstuvwxyzas 
It is not so much the type face 
as the way the type is handled 


[34} 




GOUDY BOLD 




12 pt. Goudy Bold 

ABCDEF GHIJKLMN OPQRSTU YT 
abcdefghi j klmno p qr stuvwxyz123456 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page* Remember that 


10 pt. Goudy Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYI 
abcdefghijklmnopqrstuvwxyz$ 1234567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page* Remember that spacing is the greatest 


8 pt. Goudy Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrsto 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


6 pt. Goudy Bold 

AB CD E F GHIJKLMNOPQRSTUVWXYZ ABCDEFGHI JKLM 
abcdefghijklmnopqrstuvwxyz$&abcdefghijklmnopqrstuvwxyzac 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the 
greatest factor in the final result. Most any type face will look bet- 




GOUDY BOLD ITALIC 






48 pt. Goudy Bold Italic 

ABCDEF 



36 pt. Goudy Bold Italic 

ABCDEF QH 

abcdefghijklm 


30 pt. Goudy Bold Italic 

ABCDEFQH1J1 

abcdefghijklmno 


£ 36 ] 




GOUDY BOLD ITALIC 




24 pt. Goudy Bold Italic 

ABCDEFQHIJKLZ 

abcdefghijklmnopqr 


18 pt. Goudy Bold Italic 

ABCDEFQHIJKLMNO 

abcdefghijklmnopqrstuvw 

14 pt. Goudy Bold Italic 

ABCDEFQHIJKLMNOPQRS 
ahcdefghijklmnopqrstuvwxyz$& 
It is not so much the type face as 
the way the type is handled that 


12 pt. Goudy Bold Italic 

ABCDEFQHIJKLM N O PQRSTUVZ 
abcdefghijklmnopqrstuvwxyz!1234567 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page . Remember that spacing is 

[37l 




GOUDY BOLD ITALIC 




10 pt. Goudy Bold Italic 

ABCDEFQHIJKLMNOPQRSTUVWXYZ 
abcdefghijklmnopqrstuvwxyz?$ 1234567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page ♦ Remember that spacing is the greatest 

8 pt. Goudy Bold Italic 

ABCDEFQHIJKLMNOPQRSTUVWXYZ1234567 
abcdefghijklmnopqrstuvwxyzabcdefghijhlmnopqrstuvl 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final results 

6 pt. Goudy Bold Italic 

ABCDEFQHIJKLMNOPQRSTUVWXYZ$& 1234567890ABC 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefg 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the great¬ 
est factor in the final result. Most any type face will look better with 


[ 38 } 




GOUDY HANDTOOLED 




48 pt. Goudy Handtooled 

ABCDEF 



36 pt. Goudy Handtooled 

ABCDEFGR 



30 pt. Goudy Handtooled 

ABCDEFGHIK 



[39] 







GOUDY HANDTOOLED 




24 pt. Goudy Handtooled 

ACDEFGHIJKLSY 

abcdefghijklmnopq 


18 pt. Goudy Handtooled 

ABCDEFGHIJKLMNT 

abcdefghijklmnopqrstuv 


14 pt. Goudy Handtooled 

ABCDEFGHIJKLMNOPQRS 

abcdefghij klmnopqrstuv wxyzac 
It is not so much the type face as 
the way the type is handled that 

12 pt. Goudy Handtooled 

ABCDEF GHIJKLMN OPQRSTU VY 
abcdefghijklmnopqrstuvwxyzabcdefgi 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page* Remember that 


Uo] 






GOUDY HANDTOOLED 




10 pt. Goudy Handtooled 

ABCDEFGH1JKLMN OPQRSTU VWXYI 
abcdefghijklmnopqrstuvwxyzabcdefghijkln 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page* Remember that spacing is the greatest 

GOUDY HANDTOOLED ITALIC 


36 pt. Goudy Handtooled Italic 

A BCDEFQH 

abodefgh ij k Irs 


30 pt. Goudy Handtooled Italic 

ABCDEFQHIJ 

ahcdefghijklmnr 


uo 






GOUDY HANDTOOLED ITALIC 


24 pt. Goudy Handtooled Italic 

ABCDEFQHIJKLS 

abcdefghijklmnopqu 


18 pt. Goudy Handtooled Italic 

ABCDEFQHIJKLMNO 

abcdefghijklmnopijrstuvu) 


14 pt. Goudy Handtooled Italic 

ABCDEFQHIJKLM NOPQRS 
abcdefghijhlmnopqrstuvwxyzab 
It is not so much the type face as 
the way the type is handled that 

(T^C^T) 


10 pt. Cloister Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVfVXYZoAW 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. c Remem- 







CLOISTER BOLD ITALIC 




48 pt. Cloister Bold Italic 

ABCDEFGHI 



36 pt. Cloister^Bold Italic 

ABCDEFGHIJK 



30 pt. Cloister Bold Italic 

ABCDEFGHIJKLP 

abcdefghijklmnopqw 




CLOISTER BOLD ITALIC 




24 pt. Cloister Bold Italic 

ABCDEFGHIJKLMNO 

abcdefghijklmnopqrstuvz 


18 pt. Cloister Bold Italic 

ABCDEFGHIJKLMNOPQR S 

abcdefghijklmnopqrstuvwxyzab 
It is not so much the typeface as 

14 pt. Cloister Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVWX 
abcdefghijklmnopqrsturwxyzabcdefghijkl 
It is not so much the type face as the 
way the type is handled that goes to make 


12 pt. Cloister Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZI 

abcdefghijklmnopqrstuuwxyzabcdefgh ijk Imno 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 


[44] 




BODONI 






60 pt. Bodoni 






BODONI 




48 pt. Bodoni 

ABCDEFGI 


abcdefghijk 

42 pt. Bodoni 

ABCDEFGH 

abcdefghijklr 

36 pt. Bodoni 

ABCDEFGHIK 

abcdefghij klmo 

us] 





BODONI 




30 pt. Bodoni 

ABCDEFGHIJLM 

abcdefghijklmnoti 


24 pt. Bodoni 

ABCDEFGHIJKLMNI 

abcdefghij klmnopqrsu 


18 pt. Bodoni 

ABCDEGFHIJKLMNOPQR 

ABCDEFGHIJKLMNOPQRSTUYZY 

abcdefghijklmnopqrstuvwxy 


14 pt. Bodoni 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzabcdefg 
ABCDEFGHIJKLMN OPQRSTUY WX YZ ABCD 

It is not so much the type face as the 


[47] 




BODONI 




12 pt. Bodoni 

ABCDEFGHIJKLMNOPQRSTUVWXY 
abcdefghijklmnopqrstuvwxyzabcdefghijk 
ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGH 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing 


10 pt. Bodoni 

ABCDEFGHIJKLMNOPQRSTUVWXYZF$& 

abcdefghijklmnopqrstuvwxyzt&$12345678912 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJK 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in 


8 pt. Bodoni 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$123456789 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKLMNOPQR 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 
spacing is the greatest factor in the final result. Most any 

[48] 




BODONI 


« 



6 pt. Bodoni 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&JABCDEFGHUKLMNOPQR 

abcdefghijklmnopqr8tuvwxyzl234567890abcdefghijklmnopqr8tuvwxyzffi$& 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKLMNOPQRSTUVWXYZ*ABCDEFG 
It is not so much the type face as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in the 
final result. Most any type face will look better with a two-point lead 

BODONI ITALIC 

48 pt. Bodoni Italic 

ABCDEFGI 



42 pt. Bodoni Italic 

ABCDEFGJP 



[49] 




BODONI ITALIC 





36 pt. Bodoni Italic 

ABCDEFGHIK 




mn 


30 pt. Bodoni Italic 

ABCDEFGHIJKL 

abcdefghijklmnors 


24 pt. Bodoni Italic 

ABCDEFGHIJKLMN! 

abcdefghijklmnopqrstu 

18 pt. Bodoni Italic 

ABCDEFGHIJKLMNOPQ W 

abcdefghijklmnopqrstuvwxyz 




BODONI ITALIC 




14 pt. Bodoni Italic 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzl23456 
It is not so much the typeface as the 
way the type is handled that goes to 
make a pleasing page . Remember that 


12 pt. Bodoni Italic 

A BCDEFGHIJKLMNOPQRSTUVWX Y 
abcdefghijklmnopqrstuvwxyz!&$1234567 
It is not so much the typeface as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is 
the greatest factor in the final result. Most 


10 pt. Bodoni Italic 

ABCDEFGHIJKLMNOPQRSTUVJVX YZABI 
abcdefghijklmnopqrstuvwxyzl234567890abcdei 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 
factor in the final result. Most any type face 

CsO 




BODONI ITALIC 




8 pt. Bodoni Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$1234567890 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Bodoni Italic 

A B CDEFGHIJK LMNOP QRSTUVWXYZ&SAB CDEFGHIJK LMNOPQR 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzf&S1234567890 
It is not so much the type face as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in 
the final result. Most any type face will look better with a two-point lead 


BODONI BOLD 

36 pt. Bodoni Bold 


ABCDEFGHIJ 



30 pt. Bodoni Bold 

ABCDEFGHIKM 


abcdefghij klmno 


[52] 










BODONI BOLD 




24 pt. Bodoni Bold 

ABCDEFGHIJKLMT 

abcdefghijklmnopqn 


18 pt. Bodoni Bold 

ABCDEFGHIJKLMNOPMI 

abcdefghij klmnopqr stuvwt 


14 pt. Bodoni Bold 

ABCDEFGHIJKLMN OPQRSTUW 

abcdefghijklmnopqrstuvwxyzabcd 
It is not so much the type face as the 
way the type is handled that goes to 


12 pt. Bodoni Bold 

ABCDEFGHIJKLMNOPQRSTUVWXZ 
abcdefghijklmnopqrstuvwxyzabcdefgh 
It is not so much the type face as the way 
the type is handled that goes to make 
a pleasing page. Remember that spacing 

[53] 






BODONI BOLD 



10 pt. Bodoni Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZAB 
abcdefghijklmnopqrstuvwxyzabcdefghijklm 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 
factor in the final result. Most any type face 


8 pt. Bodoni Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFM 
abcdefghijklinnopqrstuvwxyzabcdefghijklmnoqrstu 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 
Most any type face will look better with a two-point 

(TWD 

BODONI BOLD ITALIC 


36 pt. Bodoni Bold Italic 

ABCDEFGHO 



[ 54 ] 




BODONI BOLD ITALIC 




30 pt. Bodoni Bold Italic 

ABCDEFGHIJM 

abcdefghijklmno 


24 pt. Bodoni Bold Italic 

ABCDEFGHIJKLMS 

abcdefghijklmnopqrs 


18 pt. Bodoni Bold Italic 

ABCDEFGHIJKLMN OPM 

abcdefghijk Imnopq rstuvwx 


14 pt. Bodoni Bold Italic 

ABCDEFGHIKLMNOPQRSTUVX 

abcdefghijklmnopqrstuvwxyza bode 
It is not so much the typeface as the 
way the type is handled that goes to 


C5S] 




BODONI BOLD ITALIC 




12 pt. Bodoni Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVWXZ 
abcdefghijklmnopqrstuvwxyzabcdefghi 
It is not so much the typeface as the way 
the type is handled that goes to make a 
pleasing page . Remember that spacing 


10 pt. Bodoni Bold Italic 

ABCDEFGHIJKLMNOP QRST UVWXYZA 
abcdefghijklmnopqrstuvwxyz$1234567890 
It is not so much the typeface as the way the 
type is handled that goes to make a pleading 
page . Remember that spacing is the greatest 


8 pt. Bodoni Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVWX YZ12345678 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 
It is not so much the typeface as the way the type is 
handled that goes to make a pleasing page. Remem¬ 
ber that spacing is the greatest factor in the final re- 


[ 56 ] 




CHELTENHAM BOLD 




36 pt. Cheltenham Bold 

ABCDEFGH 

abcdefghijkln 


30 pt. Cheltenham Bold 

ABCDEFGHIJR 

abcdefghijklmno 

24 pt. Cheltenham Bold 

ABCDEFGHIJKLN 

abcdefghijklmnopqi 


18 pt. Cheltenham Bold 

ABCDEFGHIJKLMNOJ 

abcdefghijklmnopqrstuvi 

[57] 




CHELTENHAM BOLD 




14 pt. Cheltenham Bold 

ABCDEFGHIJKL M NOPQRJI 

abcdef ghijklmnopqrstuvwxyzt 
It is not so much the type face 
as the way the type is handled 


12 pt. Cheltenham Bold 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzabcde 
It is not so much the type face as 
the way the type is handled that goes 
to make a pleasing page. Remember 


10 pt. Cheltenham Bold 

ABCDEFGHI JKLMNOPQRSTUVWXYZA 
abcdef ghi j klmnopqrstuv wxyz&l234567890 
It is not so much the type face as the way 
the type is handled that goes to make a 


8 pt. Cheltenham Bold 

ABCDEFGHI JKLMNOPQRSTUVWXYZ&12345678 
abcdef ghi jklmnopqrstuv wxyzabcdefg hi jklmnopq 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 


[58} 





CHELTENHAM BOLD 



6 pt. Cheltenham Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLM 
abcdefghijklmnopqrstuvwxyzl234567890abcdefghijklmnopqr 
It is not so much the type face aa the way the type is handled 
that goes to make a pleasing page. Remember that spacing 
is the greatest factor in the final result. Most any type face 


(TW7) 


CHELTENHAM BOLD ITALIC 

24 pt. Cheltenham Bold Italic 


ABCDEFGHIJKM 


abode fghijklmnopq 


18 pt. Cheltenham Bold Italic 


ABCDEFGHIJKLMNO 


abcdefghijklmnopqrstuv 


14 pt. Cheltenham Bold Italic 


ABCDEFGHIJKLMNOPQRSJ 

abcdefghijklmnopqrstuvwxyza 
It is not so much the type face as 
the way the type is handled that 


[59] 




CHELTENHAM BOLD ITALIC 




12 pt. Cheltenham Bold Italic 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyz $1234 
It is not so much the type face as 
the way the type is handled that 
goes to make a pleasing page . Re - 


10 pt. Cheltenham Bold Italic 

ABCDEFGHIJKLMNOP QRS TUVWX YZJ 
abcdefghijklmnopqrstuvwxyz $1234567890 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page . Remember that spacing is 


8 pt. Cheltenham Bold Italic 

ABCDEFGHIJKLMNOP QRS TUVWX YZ&$1234567 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqr 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 


6 pt. Cheltenham Bold Italic 

ABCDEFGHIJKLMNOP QRS TUVWX YZ& A B CDEFGHIJKLJ 
abcdefghijklmnopqrstuvwxyz 1234567890abcdefghijklmnopqr 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing is 
the greatest factor in the final result. Most any type face will 


[6o] 




CHELTENHAM BOLD CONDENSED 




30 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLM1 



24 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOM 

abcdefg hijklmnopq r stuv 

18 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRST 

abcdef ghijklmnopqrstuvwxyza 


14 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRSTUVWX 

abcdefghijklmnopqrstuvwxyzabcdef 
It is not so much the type face as the 
way the type is handled that goes to 


[ 6i ] 




CHELTENHAM BOLD CONDENSED 




12 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZA 
abcdefghijklmnopqrstuvwxyzab $ 12 34567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


10 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$ABCD 
abcdefghijklmnopqrstuvwxy2$1234567890abcdefghij 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the final 


8 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$1234567890ABCDN 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the 
greatest factor in the final result. Most any type face will look 


6 pt. Cheltenham Bold Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$ABCDEFGHIJKLMNOPQRSTU 
abcdefghijklmnopqrstuvwxyz$1234567890abcdefghijklmnopqrstuvwxyzabcdef 
It is not so much the type face as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in the 
final result. Most any type face will look better with a two-point lead between 


[62] 




GOUDY MONO 




24 pt. Goudy Oldstyle 

ABCDEFGHIJKS 

abcdefghijklmnops 


18 pt. Goudy Oldstyle 

ABCDEFGHIJKLMNO 

abcdefghijklmnopqrstuvw 


14 pt. Goudy Oldstyle 

ABCDEFGHIJKLMNOPQRSN 
abcdefghijklmnopqrstuvwxyz 1234 
It is not so much the type face as 
the way the type is handled that 

12 pt. Goudy Oldstyle 

ABCDEFGHIJKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyzabcdefghi 
ABCDEF G HIJ K LM NO PQRSTU V WXYZ & A BC 

It is not so much the type face as the 
way the type is handled that goes to 

[6 3 ] 





GOUDY MONO 



10 pt. Goudy Oldstyle 

ABCDEF GHIJ KLMNOPQRSTUV W X YZA 
abcdefghij klmnopqrstuvwxyzabcd&$ 12345678 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHI 

It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

8 pt. Goudy Oldstyle 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$ 123456789 
abcdefghij klmnopqrstuvwxyzabcdefghi j klmnopqrstuvw 
ABCDEFGHIJ KLMNOPQRSTUVWXYZ&ABCDEFGHIJKLMNOPQ. 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Goudy Oldstyle 

ABCDEFGHIJ KLMNOPQRSTUVWX YZ&$ ABCDEFGHIJ KLI 
abcdefghijklmnopqrstuvwxyzi i34y6789oabcdefghijklmnopq r stuvw 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFCHIJKLMNOPQRSTUVWXYZI 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the 
greatest factor in the final result. Most any type face will look 





GOUDY MONO ITALIC 




24 pt. Goudy Oldstyle Italic 

ABCDEFGHIJKI 

abcdefgh ijklmnopqr 


18 pt. Goudy Oldstyle Italic 

ABCDEFGHI JKLMNO 

abcdefghijklmnopqrstuvwxz 

14 pt. Goudy Oldstyle Italic 

ABCDEFGHIJK LMNOPQRSI 

abcdefgh ijklmnopqrstuvwxyzabcdef 
It is not so much the type face as 
the way the type is handled that 


12 pt. Goudy Oldstyle Italic 

ABCDEFGHIJKLMNOPQRSTUVG 

abcdefghijklmnopqrstuvwxyzabcdefghijklr 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is 

C6 5 ] 




GOUDY MONO ITALIC 




10 pt. Goudy Oldstyle Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ& 
abcdefghijklmnopqrstuvwxyzabcd&$1234567'890 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in 


8 pt. Goudy Oldstyle Italic 

ABCDEFGHIJKLM NOPQRS TUVWX YZ$12345678: 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzfl 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember that 
spacing is the greatest factor in the final result. Most any 

6 pt. Goudy Oldstyle Italic 

ABCDEFGHI JKLM NOPQRSTUVWX YZABCDEFGHIJKLM I 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm 
It is not so much the typeface as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in 
the final result. Most any typeface will look better with a two-point lead 




GOUDY MONO BOLD 





36 pt. Goudy Mono Bold 



abcdefghik 


30 pt. Goudy Mono Bold 

ABCDEFGHI 

abcdef ghij kli 


24 pt. Goudy Mono Bold 

ABCDEFGHIJLI 

abcdef ghjklmns 


18 pt. Goudy Bold Mono 

ABCDEF GHIKLMNO 

abcdefghijklmnopqrst 




GOUDY MONO BOLD 




14 pt. Goudy Mono Bold 

ABCDEFGHIJKLMNOPQII 
abcdefghijklmnopqrstuvwxl 
It is not so much the type 
face as the way the type is 

12 pt. Goudy Mono Bold 

ABCDEFGHI JKLMNOPQRSTUVW 
abcdefghijklmnopqrstuvwxyz $1234 
It is not so much the type face as 
the way the type is handled that 
goes to make a pleasing page. Re- 

10 pt. Goudy Mono Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 
abcdef ghi j klmnopqrstuvwxy z $123456789 
It is not so much the type face as the 
way the type is handled that goes to make 
a pleasing page. Remember that spacing 

8 pt. Goudy Mono Bold 

ABCDEFGHI JKLMNOPQRSTUVWXYZ&$123456 
abcdef ghi j klmnopqrs t u vwxy z a be def g hi j klmnop q 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 

[68] 




FRANKLIN GOTHIC 





36 pt. Franklin Gothic 


DEFGH 


abcdefghijr! 


30 pt. Franklin Gothic 


ABCDEFGHJQ 

abcdefghijklm 


24 pt. Franklin Gothic 

ABCDEFGHIJKNI 

abcdefghijklmnoi 


18 pt. Franklin Gothic 

ABCDEFGHIJKLMNOI 


abcdefghijklmnopqrt? 

[6 9 i 







FRANKLIN GOTHIC 




14 pt. Franklin Gothic 

ABCDEFGHIJKLMNOPQRS 
abcdefghijkimnopqrstuvwz! 
it is not so much the type 
face as the way the type is 


12 pt. Franklin Gothic 

ABCDEFGHIJXLIVINOPQRSTUVX 
ahcdefghijklmnopqrstuvwxyzabw 
It is not so much the type face as 
the way the type is handled that 


10 pt. Franklin Gothic 

ABCDEFGHIJKL^MOPQRSTUVWXY 
abcdefghijkErrmopqrstuvwxyzsbcdef! 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember 

8 pt. Franklin Gothic 

ASCDEFGHIjKLMMOPQRSTUVWXYZABCDEFZ 
abcdefghijklmnopqrstuvwxyzabcdefghijklmno! 
Et is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

[70] 





FRANKLIN GOTHIC 



6 pt. Franklin Gothic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKL 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 




COPPERPLATE GOTHIC BOLD ]<■«$ 
18 pt. Copperplate Gothic Bold No. 50 


ABCDEFGHIJKR 


18 pt. Copperplate Gothic Bold No. 49 


ABCDEFGHIJKL.MM 


12 pt. Copperplate Gothic Bold No. 48 


ABCDEFGHIJKLMNOQI 


12 pt. Copperplate Gothic Bold No. 47 


ABCDEFGHIJKLMNOPQRSI 


12 pt. Copperplate Gothic Bold No. 46 

ABCDEFGHIJKLMNOPQRSTUVM 




COPPERPLATE GOTHIC BOLD 




12 pt. Copperplate Gothic Bold No. 45 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

6 pt. Copperplate Gothic Bold No. 44 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 

6 pt. Copperplate Gothic Bold No. 43 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCD 


crw^i) 

J>v[ FRANKLIN GOTHIC COND. 


36 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMN 

abcdefglrijklmnod 


30 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOP 

abcdefghijklmnopqrst 

[ 7 2 3 





FRANKLIN GOTHIC COND. 

24 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOPQRST 

abcdefghijklmnopqrstuvwx 

18 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOPQRSTUVWX! 
abcdefghijklmnopqrstuvwxyz 123 

14 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCD 
abcdefghijklmnopqrstuvwxyzl2345678 
It is not so much the type face as the way 
the type is handled that goes to make a 

12 pt. Franklin Gothic Condensed 

ABCDEFGKIJKLMNOPQRSTUVWXYZABCDEFGHIJ 
abcdefghqklmnopqrstuvwxyzabcdl234567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

[73] 




FRANKLIN GOTHIC COND. 




10 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJK L M 
abcdefghijklmnopqrstuvwxyzabcdefgh1234567890 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 

8 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMN0PQRSTUVWXYZABCDEFGHUKL1234567890! 
abcdefghijklmnopqrstuvwxyzahcdefghijklmnopqrstuvwxyzabc 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing is 
the greatest factor in the final result. Most any type face will 


6 pt. Franklin Gothic Condensed 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ? 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzl234567890 
It is not so much the type face as the way the type is handled that goes 
to make a pleasing page. Remember that spacing is the greatest factor 
in the final result. Most any type face will look betterlwith a two-point 


[ 74 ] 




ANTIQUE 




12 pt. Antique 

ABCDEFGHIJKLMNOP QRSTUVWX 
abcdefghijklmnopqrstuvwxyzabcdefghS 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 


10 pt. Antique 

ABCDEFGHI JKLMNOPQRSTUVWXYZS123 
abcdefgliijklmnopqrstuvwxyzabcdefghijklmnop 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


8 pt. Antique 

ABCDEFGHI JKLMNOP QRSTUV WXYZS12345 6789 0 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


6 pt. Antique 

ABCDEFGHI JKLMN OP QRSTUVWXYZ2 & ABCDEFGHI JKLMff 
abcdefghijklmnopqrstuvwxyzl234567890abcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the great¬ 
est factor in the final result. Most any type face will look better with 


[75] 




BINNEY 




12 pt. Binney 

ABCDEFGHIJKLMNOPQRSTUVW 

abcdefghijklmnopqrstuvwxyzabcdefghr 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 

10 pt. Binney 

ABCDEFGHIJKLMNOPQRSTUVWXYZA 
abcdefghijklmnopqrstuvwxyz$l 234567890123! 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


8 pt. Binney 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$12345671 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Binney 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMT 
abcdef ghi j klmnopqrstuvwxyz 12 345 67 7890abcdef ghi j klmnopqrstu vr 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the greatest 
factor in the final result. Most any type face will look better with 


[76] 




BINNEY ITALIC 




12 pt. Binney Italic 

A B CDEFGHIJKL M NOPQRST UVW 
a bcdefghijklmnopqrstuvwxy?. $abcdefghijk 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page . Remember that spacing is 

10 pt. Binney Italic 

ABCDEFGHIJKL M NOPQRSTUVWXYZ& 
abcdefghijklmnopqrstuvwxyz$1234567890abcdef 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor in the 

8 pt. Binney Italic 

ABCDEFG HIJKLM NOPQRST UVWX Y2$12345678 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 
It is not so much the typeface as the way the type is handled 
that goes to make a pleasing page. Remember that spacing 
is the greatest factor in the final result. Most any type face 

6 pt. Binney Italic 

ABCDEFG HIJ KLM NOPQRST UVWXYZABCDEFG HIJ KLMN 
abcdefghijklmnopqrstuvwxyzbcdefghijklmnopqrstuv wxyzl$1234567890 
It is not so much the typeface as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in 
the final result. Most any typeface will look better with a two-point lead 




MODERN 




12 pt. Modern 

AB CDEFGHIJKLM NOP QRSTU V W 
abcdefghijklmnopqrstuvwxyzabcdefghr 
It is not so much the type face as the 
way the type is handled that goes to 

11 pt. Modern 

ABCDEFGHIJKLMNOPQRSTUYWXY 
abcdefghijklmnopqrstuvwxyzabcdefghijklS 
It is not so much the type face as the way 
the type is handled that goes to make a 

10 pt. Modern 

ABCDEFGHIJ KLMN OPQRSTU V WX Y ZAB 
abcdef ghi j klmnopqrstu vwxyzabcd $ 1234567890 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


8 pt. Modern 

ABCDEFGHI JKLMNOPQRSTUVWXYZ&$12345671 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


[78] 





MODERN 




6 pt. Modern 

ABCDEFG HI JKLM NOP QRSTU VWXYZ&SABCDEFGHI J KL 
abcdefghijklmnopqrstuvwxyzl234567890abcdefghijklmnopqrstuv$ 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the great¬ 
est factor in the final result. Most any type face will look better 

(TW7) 

J>V>[ MODERN ITALIC ]<X 
12 pt. Modern Italic 

ABCDEFGHIJKLMNOPQRST UV 
abcdefghij k Imnop qrstuvwxy? abcdefghijkls 
It is not so much the typeface as the way 
the type is handled that goes to make a 


11 pt. Modern Italic 

ABCDEFGHIJKLMNOPQRSTUVWX 
abcdef ghij k Imnopqrs tuvwxyzabcdefghijk Imnff 
It is not so much the typeface as the way the 
type is handled that goes to make a pleasing 


10 pt. Modern Italic 

ABCDEFG HIJ KLM NOPQRST UVWXY 
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrs 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing page. 


[79] 




MODERN ITALIC 




8 pt. Modern Italic 

ABCDEFG HU KLM NOPQRST UVWX YZABCD 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1 * 
It is not so much the typeface as the way the type is handled 
that goes to make a pleasing page. Remember that spacing 
is the greatest factor in the final result. Most any type face 


6 pt. Modern Italic 

ABCDEFG HIJ KLM NOPQRST UVWX Y Z ABCDEFG HI JK 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefgklmn 
It is not so much the typeface as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in 
the final result. Most any typeface will look better vnth a two-point lead 




SCOTCH ROMAN 


12 pt. Scotch Roman 

ABCDEFGHIJKLMNOPQRSTUVW 

abcdefghijklmnopqrstuvwxyzabcdefghi 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCD 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 




SCOTCH ROMAN 




11 pt. Scotch Roman 

AB CDEFGHIJKLMNOPQRSTU VWX Y 

abcdefghijklmnopqrstuvwxyz!?$12345678fl 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFM 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is 


10 pt. Scotch Roman 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&A 

abcdefghijklmnopqrstuvwxyzab$1234567890& 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJK 

It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


8 pt. Scotch Roman 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$123456& 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKLMNOPQ 

It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


[80 




SCOTCH ROMAN ITALIC 




12 pt. Scotch Roman Italic 

ABCDEFGIilJKLM NOPQRS TUV& 

abcdefghijklmnopqrstuvwxyzabcdefghijhlr 
It is not so much the type face as the way 
the type is handled that goes to make a 


11 pt. Scotch Roman Italic 

ABCDEFGHIJKLMNOPQRS TUVWX Y 

abcdefghijklmnopqrstuvwxyzl 231^567890123 J,\ 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 


10 pt. Scotch Roman Italic 

ABCDEFGHIJKLM N OPQRSTUVWXYZ & 
abcdefghijklmnopqrstuvwxyzl? $128 lf.56 7 89012315 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor in the 


8 pt. Scotch Roman Italic 

ABCDEFGHIJKLMNOPQRS TUVWXYZABCDEF 
abcdefghijklmnopqrstuviuxyzabcdefghijklmnopqrstuvwxyzfl 
It is not so much the type pace as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 
spacing is the greatest factor in the final result. Most any 


[82] 




COCHIN 

36 pt. Cochin 

ABCDEFG 

abcdefghijkl 

30 pt. Cochin 

ABCDEFGHI 

abcdefghij klmn 

24 pt. Cochin 

ABCDEFGHIKN 

abcdefghilc Imnopm 

18 pt. Cochin 

ABCDE FGHIJ KLMN P 

abcdefgh ij kl mnop qr stu vx 

[83} 





COCHIN 




14 pt. Cochin 

ABCDEFGHIJ KLMNOPQRI 

abcdefghijklmnopqrstuvwxyzm 
It is not so much the type face as 
the way the type is handled that 


12 pt. Cochin 

ABCDEFGHIJKLMNOPORSTUVW 

abcdefghijklmnopqrstuvwxyzabcdefghr 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCD 
It is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 


10 pt. Cochin 

ABCDEFGHIJKLMN OPQRSTUVWXYZAI 
abcdefghrjklmnopqrstuvwxyzabcdefghijklmnoc 
ABCDEFGHIJKLMNOPQRSTUVWxYZ&ABCDEFGHIJK 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 


[s 4 ] 




COCHIN 




8 pt. Cochin 

ABCDEFGHIJKLMNOPQRSTUVWXYZ$I23456789 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw 
ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHI JKLMNOPQ 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Cochin 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&$ABCDEFGHIJKL 
abcdefghijklmnopqrstuvwxyz $ 1234567890 abcdefghijklmnopqrstuv 

ABCDEFGHIJKLMNOPQRSTUVWXYZ A BCD EFOHIJ KLMNOPQRSTUVWXYZ 
It is not so much the type face as the way the type is handled that goes 
to make a pleasing page. Remember that spacing is the greatest 
factor in the final result. Most any type face will look better with 


COCHIN ITALIC 


18 pt. Cochin Italic 

AB CDEFGHIJKLMNI 

abc defghijklmnopqrs tuvwx 


14 pt. Cochin Italic 

ABCDEFGHI JKLMNOPQRI 

abcdefghijklmnopqrstuvwxyzabcd 
It is not so muck the type face as the 
way the type is handted that goes to 


[85) 




COCHIN ITALIC 




12 pt. Cochin Italic 

ABCDEFGHIJKLMN OPORSTUV U 

abcdejgh ijklm no pqrstuvwxyza bcdejgh ijklr 
It is not so muck the type jace as the way 
the type is handled that goes to make a pleas¬ 
ing page. Remember that spacing is the 


10 pt. Cochin Italic 

ABCDEFGHIJKLMN OPQRSTUVWXYZM 

a bcdejgh ijk Imnopqrstuo wxyza bcdejgh ijk Im n opqrjf 
It is not so much the type jace as the way the 
type is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor 


8 pt. Cochin Italic 

ABCDEFGHIJKLM NOPQRSTUV WXYZ ABCDEF 
abcdegjhijklmnopqrstuvwxyzabcdejghijklmnopqrstuowxyzfi 
It is not so much the type Jace as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 
spacing is the greatest jactor in the final result. Most any 


6 pt. Cochin Italic 

A B CDEFGHIJKLMNOPQRS TUV JVX YZAB CDEFGHIJKLMI 
abcdeghijklmnopqrsluvwxyz$1234567890abcdejghijklmnopqrsluowxyz 
It is not so much the type Jace as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest Jactor in 
the Jinal result. AIosl any type Jace will look better with a two-point 

[86] 


J 


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rx : i p 


COOPER 




48 pt. Cooper 

ABCDM 


abcdefghit 

36 pt. Cooper 

ABCDEFGI 

abcdefghiikln 


30 pt. Cooper 

ABCDEFGHI 

abcdefghijklmw 


[8 7 i 




COOPER 


x4 



24 pt. Cooper 

ABCDEF GHIJKM 

abcdefghijklmnopqv 


18 pt. Cooper 

ABCDEFGHIJKLMNO 

abcdefghijklmnopqrstuvwy 


14 pt. Cooper 

ABCDEFGHIJKLMNOPQRST 

abcdefghijklmnopqrstuvwxyzabce 
It is not so much the type face as 
the way the type is handled that 

12 pt. Cooper 

ABCDEFGHIJKLMNOPQRSTUVWX 
abcdefghijklmnopqrstuvwxyzabcdefghijklm 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is the 

[88] 




COOPER 




10 pt. Cooper 

ABCDEFGHIJKLMNOPQRSTUVWXYZA 

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 
It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. Re¬ 
member that spacing is the greatest factor in the 


8 pt. Cooper 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHP 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabce 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the great¬ 
est factor in the final result. Most any type will look better with 

6 pt. Cooper 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNS 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl 
It is not so much the type face as the way the type is handled that goes to 
make a pleasing page. Remember that spacing is the greatest factor in the 
final result. Most any type face will look better with a two-point lead 

$>£>[ COOPER BLACK 

10 pt. Cooper Black 

ABCDEFGHIJKLMNOPQRSTUVWXY 
abcdefghilklmnopqrstuvwxyzabcdef 
It Is not so much the type face as the 
way the type is handled that goes to 
make a pleasing page. Remember that 

[8 9 i 




COOPER BLACK 


a 

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j<<! 


X* 



48 pt. Cooper Black 


dbcdcft 


30 pt. Cooper Black 

ABCDEFJ 

abcdefghf 


36 pt. Cooper Black 

ABCDEF6M 


abcdefghijk 

[90] 





COOPER BLACK 




24 pt. Cooper Black 




18 pt. Cooper Black 

’ JCDEFHIJKLMX 
aiaeiw tfghijklmnopsl 


14 pt. Cooper Black 

ABCDEFGHJKMNOPQWY 


It is not so much the type 
face as the way the type is 

12 pt. Cooper Black 

A3CDEFGHIJKLMNOPQRSTUV 
abcdefghijklmnopqrstuvwxyzls 
It is not §© much the type face as 
the way the type is handled that 
goes to make a pleasing page. Re- 

[91] 




GARAMOND BOLD 






72 pt. Garamond Bold 

ABCDI 


abcdefg 

60 pt. Garamond Bold 

ABCDEF 

abcdefgh 




h> 


GARAMOND BOLD 




48 pt. Garamond Bold 


ABCDEFM 

abcdefghi j k 


36 pt. Garamond Bold 


ABCDEFGHIL 

abcdefghij klmr 


30 pt. Garamond Bold 


ABCDEFGHIKM 

abcdefghijklmnoy 

[93] 




GARAMOND BOLD 




24 pt. Garamond Bold 

ABCDEFGHIJKLMO 

abcdefghijklmnopqrst 


18 pt. Garamond Bold 

ABCDEFGHIJKLMNOPQS 

abcdefghijklmnopqrstuvwxz 

14 pt. Garamond Bold 

ABCDEFGHIJ KLMN OP QRS T UW 
abcdefghijklmnopqrstuvwxyzabcdefs 
It is not so much the type face as the 
way the type is handled that goes to 


12 pt. Garamond Bold 

ABCDEFGHIJKLMNOPQRSTUVWXS 
abcdefghijklmnopqrstuvwxyzabcdefghin 
It is not so much the type face as the way 
the type is handled that goes to make a 
pleasing page. Remember that spacing is 


C 94 3 




GARAMOND BOLD 




10 pt. Garamond Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZAB 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnt 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

8 pt. Garamond Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFG 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 

6 pt. Garamond Bold 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMI 
abcdefghijklmnopqrstuvwxyzl234567890abcdefghijklmnopqrs 
It is not so much the type face as the way the type is handled 
that goes to make a pleasing page. Remember that spacing is the 
greatest factor in the final result. Most any type face will look 


C9S] 




GARAMONT 




36 pt. Garamont 

ABCDEGFHI 


abcdefghijklm 

30 pt. Garamont 

ABCDEFGHIJK 

abcdefghijklmnoj 

24 pt. Garamont 

ABCDEFGHIJKLM 

abcdefghijklmnopqn 

18 pt. Garamont 

ABCDEFGHIJKLMNOPQ 

ABCDEFGHIJKLMNOPQRSTUVX 

abcdefghijklmnopqrstuvwz 

[96] 




GARAMONT 




14 pt. Garamont 

ABCDEFGHIJKLMNOPQRSTUV 

abcdefghijklmnopqrstuvwxyzii345 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&AB 

It is not so much the type face as the 
way the type is handled that goes to 


12 pt. Garamont 

ABCDEFGHJKLMNOPQRSTUVWXZ 

abcdefghijklmnopqrstuvwxyzabcdefgha 

ABCDFGHIJKLMNOPQU V WX YZ AB CDE FGHIJK 

It is not so much the type face as the way 
the type is handled that goes to make 
a pleasing page. Remember that spacing 


10 pt. Garamont 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCD 
abcdefghijklmnopqrstuvwxyz? $ 12,345 67 S^oabcff 

ABCDEFGHIJKLMNOPQRSTUVWXYZ&ABCDEFGHIJKLM 

It is not so much the type face as the way the type 
is handled that goes to make a pleasing page. 
Remember that spacing is the greatest factor in 

[97] 







8 pt. Garamont 

ABCDEFGHIJKLMNPQRST VWX YZ ABCDEFGHIJK LMN 
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzas 
It is not so much the type face as the way the type is han¬ 
dled that goes to make a pleasing page. Remember that 
spacing is the greatest factor in the final result. Most any 

6 pt. Garamont 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVW$AB 
abcdefghijkImnopqrstuvwxyz$ii3456789abcdefghijklmnopqrstuvwxyz$ii3456788o 
It is not so much the type face as the way the type is handled that goes to make a 
pleasing page. Remember that spacing is the greatest factor in the final result. 
Most any type face will look better with two-point leads between the lines. It is 


GARAMONT ITALIC ]v*sj 


36 pt. Garamont Italic 


ABCDEFGHI 



ijkmnp 


30 pt. Garamont Italic 


ABCDEF GHJKL 



ijkLmnopqu 

[98] 





GARAMONT ITALIC 




24 pt. Garamont Italic 

ABCDEFGHIKLMN 

abcdefghijklmnopqrstuw 


18 pt. Garamont Italic 

ABCDEFGHIJKLMNOPQS 

abcdefghijklmnopqrstuvwxyjz 5 

14 pt. Garamont Italic 

ABCDEFGHIJKLMNOPQRSTLV 

abcdefghifklmnopqrstuvwxy\ 12341678 
It is not so much the type face as the way 
the type is handled that goes to make a pie 

12 pt. Garamont Italic 

ABCDEFGHIJKLMNOPQRSTUVWXY 
abcdefghijklmnopqrstuvwxy %nm $1234467830 
It is not so much the type face as the way the 
type is handled that goes to make a pleasing 
page. Remember that spacing is the greatest 

c 99 ] 




GARAMONT ITALIC 




10 pt. Garamont Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZABCD 

abcdefghjkmnoqstuvwxyZ'$ 12 34j 6789 oabcdefgh ijklmnoi 
It is not so much the type face as the way the type is 
handled that goes to make a pleasing page. Remember 
that spacing is the greatest factor in the final result. 


8 pt. Garamont Italic 

ABCDEFGHIfKLMNOPQRSTUVWXY ZABCDEFGHIJKLT 
abcdefgbijklmnopqrstuvwxyz.1234 / 6789 0 abodefghijklmnopqrstuvwxyi 
It is not so much the type face as the way the type is handled that 
goes to make a pleasing page. Remember that spacing is the greatest 
factor in the final result. Most any typeface will look better with two- 

6 pt. Garamont Italic 

ABCDEFGHIJKLMNOPQRSTUVWXYZ f& 113456789 ABCDEFGHIJKLMNOPQ 
abcdefgbijklmnopjrituvwxy^abcdefgbijklmnopqrttuvw^abcdefgbijklmnopjrttuvwxy^'abcdi 

It is net to much the type fact at the way tht type it bandied that gent to make a pleating 
page. Remember that tpacing it tbe great tit factor in the final remit, Mott any type fact will 


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